We are goodforgrowth.


With our colourful brands we put the fun in healthy, so kids eat better. Co-founder Natacha Neumann explains “We are on a mission to improve the eating habits of future generations”. Natacha and Alex Neumann, alongside their 70 employees, have been pursuing this goal since 2010. Having worked as managers in the food industry for several years, the couple decided against climbing the corporate ladder. Instead, they chose to start a sustainable and value-driven company. This was the moment that the brand Freche Freunde (literally: “cheeky friends”) was born. The company quickly became a leader in the German children´s snack industry, and in 2016 its sister brand Googly Fruit, which is aimed at the international market, was launched. Both in Germany and abroad, Freche Freunde and Googly Fruit stand for yummy snacks for on-the-go that introduce kids to a lifelong friendship with fruit and veg.


But that’s not all. In 2016 the young Berlin start-up introduced another new brand – Helden. Helden is aimed at school kids and wants to show them that cool snacks do not have to be junk drenched in sugar, salt or additives. From Crunchy Tomato & Curry and Chocolate Muesli Snacks to Banana & Almond Fruit Bars, there is a perfect snack for every young hero. Produced in the heart of Bavaria, the snacks are 100 organic and contain no processed sugars. With Organic Heroes, the team around Alex and Natacha Neumann just launched the English language equivalent to Helden, a courageous brand ready to hit the international market.



Our brands:

FRECHE FREUNDE (German Brand)

Organic snacks for kids made of fruit and vegetables! 100% organic, additive free, practical on-the-go and always fun and delicious – Making friends with fruit and veg.

GOOGLY FRUIT ORGANIC (International Brand)

Organic snacks for kids made of fruit and vegetables! 100% organic, additive free, practical on-the-go and always fun and delicious – Making friends with fruit and veg.

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